Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign

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There's a common misconception that email copywriting only requires a few catchy phrases and flashy graphics to be effective.

Wrong!

In fact, strong email copywriting recognizes pain points, sparks interest, and gently leads the reader toward action.

But how will email marketing work if you are a bad copywriter? You need the right formula to improve your copywriting skills.

We’ll cover 19 proven email copywriting formulas you can use to perfect your email marketing campaigns and grab your readers’ attention right from the subject line.

Email copywriting is the actual copy — the words — in france phone number list the email subject line and body. It’s how you express your ideas to convince potential customers to convert.

In theory, it is no different from any other form of copywriting. However, there are some unique qualities that are worth serious consideration:


The best email copywriting convinces recipients to not only read the entire email but to engage with it. In most cases, that means clicking on a link in the email — your CTA — and going to the page you want them to convert on to your offer.

How to Write Email Copy
how to write email copy

When writing email copy, you should start with a specific goal in mind. What do you want your subscribers to do after opening and reading your email?