Through data collection and artificial

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It is personalized: intelligence, the Phygital world can adapt to each user’s individual preferences and needs. Imagine walking into a store and being offered products or experiences tailored just for you based on your shopping and browsing history. Personalized experiences increase relevance and value for the consumer, resulting in increased customer loyalty and satisfaction. Benefits of Phygital It is worth mentioning that integrating online and offline marketing strategies through the Phygital concept not only enhances the user's shopping experience, but also provides multiple benefits to brands, for example: Create an emotional connection: By merging the best of the physical and digital worlds, experiences are created that speak directly to consumers’ feelings and emotions.


By interacting on a deeper level, bonds are italy whatsapp number data strengthened, leading to greater brand loyalty. Brand Differentiation: It allows companies to stand out in a market saturated with competition and distinguish themselves through unique and interactive experiences, creating a different value proposition. For example, a coffee shop could have interactive tables where customers can play games, learn about the origin of the coffee or even order their food through the table. Greater commitment or loyalty: The combination of experiences encourages user participation and the desire to learn more about us. Phygital encourages consumers to interact longer and more frequently with the brand through games, challenges, interactive tutorials, among others.