Consumers' willingness to spend on virtual reality

[Shishirgano9]

The amount consumers are willing to spend on VR varies by region. Analyst Natalie Yue explains that, for example, China’s home HMD ( head-mounted display ) market “ is huge, but very complex. […] Because of the highly competitive nature of this market, consumers are price-sensitive […]” and are therefore opting for more economical headsets to purchase. Additionally, she warns that “there is a positive correlation between the cost of the headset and the consumer’s willingness to spend on content . ”

And this correlation is evident on a global scale. Greenlight el salvador mobile database Insights’ research director, analyst Alexis Macklin, adds that “an HTC Vive owner will spend more on content than a Gear VR owner, across all regions .” Why? “Today, consumers buy headsets based on what they want to use them for. Therefore, content is a very important factor in the purchasing decision. Owners of an HTC Vive, an Oculus Rift or a Sony PSVR expect to pay more for content because their platform is more interactive than a mobile headset.”



When it comes to out-of-home entertainment centres, " emerging markets in Asia Pacific are expected to have the largest number in 2019 […], but this is not translating into revenues . "