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When planning your digital marketing strategy during a recession, you may need to narrow your focus to focus on a particular niche within your audience, or perhaps even a new niche that has emerged. need right now and adapt to their needs. You should also segment your email lists based on any new patterns and retarget your website visitors to attract the right audience and get a higher return on investment from your marketing efforts. Digital Marketing During a Recession Various components of your ads Test variations of ad text and landing page, button colors, image(s), keywords, ad placements, channels—test and vary everything.


But remember, in each test loop, only cambodia whatsapp number data change one thing so you can determine whether the change worked or not. A/B testing is essential for digital marketing execution during a recession as it can help you fine-tune your social media and Google ads. If you don't know how to do A/B testing, turn to your agency - it's a technique that every serious agency should know and be able to perform for you. So, don't stop doing digital marketing during a recession There’s no doubt that digital marketing during a recession is challenging, especially when your gut feeling is telling you that all spending needs to be cut or eliminated.