The parameter "Total advertising revenue", which in our case is 0 hryvnias, applies to mobile applications. Therefore, if you have ads running on Google, Facebook, Bigl, Pinterest and other places, and you see 0 hryvnias here - do not panic, because everything that goes through the online store (web version) is displayed in the parameters "Total revenue" and "E-commerce revenue", which are equal to each other.
Alongside these graphs, there’s another one where brazil telegram data you can view information by “Total Buyers” and “First-time Buyers.” Google Analytics 4 focuses on users who are interacting with your site for the first time, which is key for future e-commerce with repeat sales in mind.
Purchased goods
Next are the "Average revenue per user" graphs, statistics for each product, as well as cards with the "Product list name" and "Promotional product name" parameters. There are also cards "Order coupon", "Product ID" and "Ad unit", which require additional settings and code transfer. You can disable unnecessary blocks from the "Overview".
Report "Purchases in the online store"
The Online Store Purchases report in Google Analytics 4 is a very important tool for analyzing sales performance and understanding user behavior. It provides an extensive set of metrics that allow you to study sales and product interactions in detail in your online store.
Monetization report collection
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