The advertisement uses Chinese elements such as the national treasure giant panda and Wuliangye liquor to build a bridge for deeper international cooperation and exchanges.
As "ambassadors of Chinese culture", pandas live in nature reserves in Sichuan and other places. This land also gave birth to the "strong aroma of a great country" Wuliangye.
Wuliangye has demonstrated the unique charm of Chinese culture to the world through its innovative expression of "coexistence in harmony and sharing of beauty", allowing global consumers to have a deeper understanding and recognition of the Wuliangye brand.
Wuliangye has accelerated its internationalization process in recent years usa phone number list and carried out crossborder cultural exchange activities through the international IP "Harmony Global Tour". Wuliangye has established three international marketing centers in Asia Pacific, Europe and America to create an overseas operation model. Wuliangye also cooperates with worldrenowned liquor groups to launch products that adapt to international trends, such as the new product "Purple Air Coming from the East", and cooperates with Swarovski to launch innovative measures such as the creative products "Yuan Ding Jing Sheng", integrating traditional background with fashionable and diverse culture, promoting the beauty of traditional culture, and giving new meaning to Chinese liquor brands.
In , Wuliangye will further expand its global layout, successfully open up new overseas markets, and achieve coordinated development of dutyfree, retail, catering, ecommerce, and special channels. Wuliangye also teamed up with Camapri Group to create innovative cocktails and launched the innovative "Wuliangye Sparkling Wine" "Wuliang Highball" to provide more diverse choices for global consumers.