A new industry, now called Answer Engine

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SEOs are also expected to start automating various tasks with the help of AI assistants. This could include not only data analysis and ideation, but also attempts to influence the results of generative search and AI answers. Optimization , will emerge, focused on optimizing content for various platforms and generative answer systems.

It is also expected that the CTR (click-through rate) chile telegram data of organic results will decrease due to the growth of Google's generative search results, and SEOs should prepare for new challenges in this context. Google will personalize results more for each specific user, which will further complicate the measurement of positions and clicks on a site. However, it is possible that new analytics tools or metrics will appear in Search Console that will allow you to track the performance of a site in generative search results.

Google will actively use AI to improve its algorithms, anti-spam systems, and content and link analysis. More companies will be interested in developing large-scale projects that use AI assistants for conversion rate optimization (CRO) and improving user experience. In particular, it is possible to implement AI systems that will recommend optimization measures to increase conversions and ensure better user interaction on the site.