Interaction with the app is one of the easiest ways to detect the presence of a user in the store, although many retailers are aware that a very small percentage of their customers will actually be available to install it. The proprietary app is an important lever especially on a target of loyal customers, who love the brand very much. It is essential that it has truly distinctive and useful features, such as making its use necessary and functional even when shopping in physical stores. One of these is rewarding for those who use it, or an integrated payment system.
In-store site navigation
Active GPS tracking on the smartphone is an opportunity to locate users who canada cell phone number list are browsing in or near the store directly on the company's website. Personalized notifications, for example on the store locator or on certain pages reserved for coupons to be spent at the point of sale, can lead the user to be recognized on the store.
Change your loyalty card before purchasing
We are used to using the loyalty card only at the time of payment, but why not consider changing the functional card to benefit from a dedicated experience before purchases? Tommy Hilfiger, among others, has already activated this strategy in its stores, inviting customers to swipe the card as soon as they enter the store. In this way, it is possible to access exclusive offers, directly guided by the sales assistants. It is an innovation of experience – rather than technology – that could soon become a habit and a norm.