The most relevant online sales and product sectors during the lockdown period
In order to give us a clearer picture of the sectors that are driving the growth of the e-commerce sector, the data collected by the Blendee Active Surveillance Observatory , which, continuing the analysis inaugurated last March, extends the reference period to the entire period of confinement, thus complementing the data collected in the initial period of the pandemic.
Active monitoring of e-commerce - Confinement - Food and groceries
Blendee data , relating to marketing automation activities during the lockdown period (March 9 – May 3, 2020), confirms significant growth in the food and grocery sector . Revenue stands at +204 % compared to the previous period with the philippines cell phone number list number of orders reaching +129 % compared to the period January-March 2020. Revenue and the number of orders are growing, as well as e-commerce performance in terms of page views (+ 92%), views (+ 1272%) and clicks (+ 1114%) of suggested products compared to the previous period. If the growth in the food and grocery sector is particularly significant compared to the previous period, it is even more so if the comparison moves to the same period of the previous year, where, for example, for revenue, there is a +600%. In this case, it is not only the nature of the products sold, which are essential products, but also the valuable after-sales services such as Home Delivery and Click and Collect (i.e. the possibility of buying online and picking up at the point of sale) that confirm, without a shadow of a doubt, an important added value in the era of social distancing.