Marketing Automation
data and information about the user - profiling with blendee
Are you looking to choose a marketing automation platform and have doubts? We want to broaden the horizon of marketing automation by showing you what you can do with the right tools. Marketing automation is not only composed of workflows, but also of measurement dashboards, AI engines and content editors. For this reason, we have chosen to divide the requirements into these 5 main chapters:
Data management
As we have said many times, marketing automation is a data-driven process. That is wuhan cell phone number list why it is essential to collect it from multiple sources, standardize it, update it, manage it.
Segmentation
Segments are the foundation of the experience personalization process: correctly classifying users based on their online and purchasing behavior is the basis of a project that allows you to know and recognize your audience.
Content customization and editing
A single platform supports and customizes all formats, from email to banner, from publication to SMS. The editor must allow the management of the infinite communication possibilities that the web offers us.