Although it is a powerful tool, it cannot meet all the needs of a modern marketer for many reasons. In particular, it cannot and should not work on concatenation, but on concurrency.
This is why:
For the omnichannel consumer, one channel is not enough
The journeys are very complex and touch many touchpoints in a matter of hours. An email can be opened long after it is sent. The wait time between an open and a click, to determine the next action, risks lost opportunities. Action tongliao cell phone number list is needed now. If the user is browsing social media and then doesn’t check their email, can’t we intercept them? The logic behind how email marketing works does not simulate the real behavior of a user online.
Email is too crowded a channel
Overused and often with a low level of attention, it is certainly not enough on its own. There are user segments that are perfectly “insensitive” to emails. For this reason, marketing automation must be everywhere, from social media ads to apps, to possible interactions within physical stores.
No predictive marketing
Email marketing automation does not make decisions like predictive marketing platforms. It is simply based on checking certain conditions – basic and poor in content like the open click – and acts accordingly. Therefore, it does not exploit the potential of algorithms that can intervene in real time, also taking into account the behavior of similar users, perhaps also learning from the “non-action” of users and making the most of all the information they leave us at any time and in any way they interact with us.