The holy grail of marketing is ROI, so it is crucial to understand how UGC influences conversions.
How to measure?
Metrics Trigger
Product views When the user is engaged enough with the content to seek more information about the products featured in the image and goes to the PDP
Add to cart When the user is engaged enough with the product in a Tile that they click the Add to Cart button in the PDP to go to the point of purchase.
Transaction When the user is engaged enough with the product in a Tile to buy it
How to interpret?
When it comes to making or breaking a sale, several factors come into play. Key elements facebook database such as well-designed product pages, streamlined checkout processes, excellent customer support, and clear return and shipping policies all contribute to a positive purchasing experience for customers, ultimately influencing their decision to buy.
That’s why to gauge the effectiveness of your widgets in driving sales, it’s valuable to consider other influential metrics such as Product Views and Add to Cart and not solely conversions.
Streamline your reporting process with our out-of-the-box dashboards
At Nosto, we provide Visual UGC users with out-of-the-box dashboards and reports that combine data from Google Analytics augmented with Nosto-specific insights. Our high-level dashboards cover Performance, Commerce, and Email, while more granular dashboards analyze individual tiles, widgets, and terms & tags. Users also have the option to directly report on Visual UGC data within their Google Analytics account.
These tools enable users to make data-driven decisions and gain actionable insights to optimize UGC strategies and drive better results.
Connect Nosto’s Google Analytics 4 plugin to your Google Analytics account
Tracking UGC events with Google Analytics 4 is a simple process. To get started, navigate to the Visual UGC Admin Portal, go to Plugins, select Google Analytics, and choose the Google Analytics 4 version.
For a smooth setup, we highly recommend following the step-by-step instructions provided in our comprehensive getting started help article.