Make two or more good first impressions and create brand loyalty

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pappu6327
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Joined: Thu Dec 26, 2024 5:59 am

Make two or more good first impressions and create brand loyalty

Post by pappu6327 »

Generally speaking, when a new customer chooses to purchase from you and has their first unboxing experience, they form their first and lasting impression of your brand. Subscriptions can be amazing and unique holiday gifts that your customers will purchase for a loved one. Here, you not only have the opportunity to wow the purchaser, but also the person or people receiving the gift for the first time. Your mark could easily be made on multiple people who are entirely unaware of your products, which, in turn, creates loyal customers down the line.

Gifting plays into the relational aspect of commerce and subscriptions. The product is associated with a loved one and becomes an extension of their interpersonal relationship, which, in turn, comes with “word of mouth” validation. For traditional brick-and-mortar retailers, this potential is somewhat lessened, as the convenience of online retail can create a very quick groundswell with happy customers. Especially with consumer shopping habits around the holidays—waiting until deals are available, and then rushing to activate said deals—online retailers can capitalize on being available from anywhere at any time. (Cue the midnight shopping online!!)

Create holiday promotions with value

Subscription customers have become customers because of the convenience and value that subscription products have brought to their lives. Your promotions should take that value-add to the next level, providing them with options to upsell or cross-sell themselves.

For new customers, offering a starter pack or a way to sample your fantuan database offerings in the first box for a discounted price is a great way to entice them to purchase. Another popular tactic by many ecommerce businesses during the holiday season is to include a free gift with purchase of a specialty or new box.

Another tactic is offering an option to “send a free box” for your customers to easily share their favorite brands with those that they love. For example, let’s say I fell in love with a digital picture frame from Skylight Frame. I purchased one with a Black Friday discount code, and then gifted one to my mom. She was so blown away that she then told her sister and other family members to get on the Skylight Frame train—amplifying the single purchase made by a force multiplier.

Subscriptions: your brand’s secret weapon for holiday success
Our research shows that more and more, customers are investing in subscriptions—not only to fulfill key aspects of their daily lives, but also to surprise and delight both themselves and their loved ones. During the holiday season, leveraging your subscription offerings has the potential to be one of your greatest strategies for success … that is, if you plan ahead. Start your holiday planning now to boost sales later in the year and get the most out of the season—for both your subscribers and your ecommerce business.
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