Akademische Referenzen

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Elliance. Strategies to Increase Graduate Student Enrollment. Elliance, a higher education enrollment marketing agency, outlines strategies to increase graduate student enrollment, including investing in branding, incorporating research on student behavior, and creating targeted marketing campaigns.
Flockler. Marketing Strategies. Flockler emphasizes the importance of using the website as a communication tool, serving students and parents like customers, and using social media to showcase student experiences and create a sense of community.
Hanover Research. Higher Education Marketing Best Practices. Hanover Research highlights effective chile mobile database marketing strategies to increase community awareness and enrollment, including targeted marketing communications and events.
EIM Partnerships. Marketing strategies for higher education institutions. EIM Partnerships explores key marketing channels such as SEO, PPC, social media and email to build brand awareness and attract students.
Salesforce.org. Strategien zur Studenteneinschreibung. Salesforce.org emphasizes the need to integrate financial aid options, personalize messaging, and take a mobile-first approach to connect with prospective students and increase enrollment.