Geography and demographics

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Proper setup is the key to effective advertising and optimal use of the budget.

Analysis of advertising effectiveness in clips and stories

To evaluate effectiveness, it is important to analyze several key metrics.

CTR – click-through rate
CTR (click-through rate) shows how interesting the ad is to the audience. Ideally, out of 1000 ad impressions, you get 5-10 clicks (0.5-1%).

If the CTR is less than 0.5%, you need to reconsider albania telegram data the concept: either update the creative or completely change the strategy.

In the advertising account, you will find data on the place of residence, age and gender of those who interacted with the ad. Analyze this data: exclude from targeting those segments that hardly responded to the ads, so as not to waste your budget.

Cost of the client and the application
Calculate how much one request cost. To do this, divide the total budget by the number of requests that came through advertising. Then estimate the costs per client by dividing the advertising costs by the number of purchases.

It's great if the cost of the application is lower than the cost of the client. If the difference is too big, the reason may be in the product itself: inconvenient service, high price or negative reviews. In this case, it is worth first fixing the shortcomings and then launching a new campaign.