What types of indirect marketing exist?

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Content marketing is part of indirect marketing, as it provides useful information and/or entertainment so that people spontaneously approach brands, producing medium and long-term results.


Although many indirect marketing strategies are carried out online, they are not limited to the digital world. Likewise, direct marketing can be both on and offline.

Some examples of indirect marketing are:

Conferences and other events: Participating in academic events and giving talks that provide useful information finland mobile database for your audience is a great way to share your knowledge and position yourself as a leader in your field.
Likewise, participating in and/or creating entertainment events will help you generate value for your customers and bring your brand to new audiences. Examples of these events are the famous Coca-Cola music festivals and Dog Chow's Pet Runs.

Content marketing: creating relevant content for your target audience, whether informative or entertaining, is perhaps the most widely used form of indirect marketing.