What can your content marketing do without?

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From the very beginning, I was taught to write posts based on future clients, based on their needs. I did everything I could – new colleagues, just colleagues, and related specialists began to add me as friends en masse. They told me that I was writing incorrectly and doing something wrong. In this way, I was attracting the wrong audience.
Only through further experience and communication with colleagues did I realize that I was doing everything right. Don't let yourself get confused - calmly continue to manage social networks and do not make sudden movements. The results of content marketing are visible only over long periods of time - from several months to six months.

Don't believe the myth that you'll write a bombastic brazil telegram data post right now, and a crowd of customers will come and stand in line. Only those who you've warmed up with your posts before, blogged on your website, or written for your niche media, that is, used the principle of multiple touches, will come.
The ultimate goal of content marketing on social networks is NOT likes, not comments, but applications. In private messages or wherever you lead the client along the funnel. Be prepared for the fact that colleagues, affiliates, competitors, friends and relatives will like and comment - anyone, but not future clients.
The goal is to get a personal message from a potential client. In my 4-year experience of running social networks, not a single client who came through them has followed up with likes and comments! Often they read silently and are encrypted. And then – bam, the healthy ones were in private with an application.


At first, you can do without a website. Variants of combinations of other channels are listed in the table with all their pros and cons.