A bounce occurs when an

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Acronyms such as CPC or CPA , expressions such as “ web traffic ” or “ bounce rate ” and words such as “ conversions ” have become common in our jargon used to describe digital marketing campaigns aimed at promoting our products or services. But do we know exactly what they mean? What is their scope and how can we use these terms to define the success or failure of our digital marketing or the visibility of our offer? This post aims to serve as a basic reference guide to know what concepts we should be able to handle to evaluate the performance of our digital marketing actions.


The most used concepts in digital marketing brazil whatsapp number data are web traffic, unique users, bounce rate, conversion rate, CPC, CPM, CTR, CPA and ROI. Traffic : number of visits registered on the website analyzed in a specific time interval. Unique users : number of different users who browse our website in a given period. Bounce : user leaves the site after viewing a single web page and after only a few seconds. Some digital marketing criteria set the time for a visit to be considered a bounce at 30 seconds: a user is defined as “uninterested” if they leave the page within 30 seconds.