Trends Megatrends are long-term

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We'd like to share our findings with you. The mega-trends and trends described in this article can be used as a checklist when working on business strategies, communication plans .

Since it is important to take trends into account when planning. Important ecuador mobile database Mega- and influential changes occurring at the level of the entire society. The pandemic is an existential crisis that threatens basic values ​​- life and health. It has become a trigger and catalyst for many trends that had been developing before, but were not clearly manifested. As a result of our own research, observations and analysis of various sources, we have identified megatrends that will have a strong impact on society, including consumption, in the long term ( years or more) Mega-trend .


Survival and safety have become central values , “thanks” to the pandemic, and we believe they will remain in the spotlight for quite some time Mega-trend . Increased external migration and shifts in population structure . The pandemic has exacerbated the intentions of some Kazakhstanis to leave the country, and the flow of external migration has actually increased. In the perspective, Kazakhstan will be a more mono-ethnic, more Kazakh-speaking, more Turkic-oriented, more Muslim country. Mega-trend . Increased differentiation between regions. Shymkent, Atyrau, Almaty, Nur-Sultan and other cities and regions are all different worlds, with their own values, mentality, culture, behavior patterns, including consumption.