The following goals are presented here:

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Category "Consideration"

1. Traffic. The goal of advertising is to motivate users to visit your website or download your app. By choosing the traffic goal, the advertiser specifies a specific place where people will go after the ad (a website, app, messenger, or phone number).

Facebook Ads goal
At the end of the ad group settings, there is a line malta telegram data called "Optimize for ad serving." This means that the ad group will automatically optimize for the selected event. There are three events for the "Traffic" objective: landing page views, link clicks, and impressions.

Facebook Ads goal

2. Engagement is considered the most popular goal, especially among beginners. The goal of advertising is to get as many likes, reactions to the post and comments on it, and reposts as possible. At the bottom of the settings, you select the appropriate type of engagement that suits you. Bonus — You can add a call-to-action button.

Facebook Ads goal

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3. App installs are aimed at promoting the mobile app, which in turn increases the number of installs. Facebook also offers to register the app on the platform and configure the SDK , with which you can integrate events into the app.