Technical problems on the website

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If you have made major technical changes to your website, Google may now be having trouble crawling and indexing your website. So check to see if search engines are still crawling and indexing your website the same way they used to. If not, you need to check your site settings. So, analyze your website logs. If everything seems fine, try blocking Googlebot .

Has the loading time of your website increased hong kong phone number data significantly and your SERP ranking has dropped? Then you need to speed up your website again. This will probably be the reason for your loss of position.

Google Update
Another reason for the drop in your site's SERP ranking could be new Google updates. Especially those that are focused on SERP updates have a direct impact on your results. Therefore, try entering the search queries for which your site appears in the search and find out where the drop occurred.

Discover the pages that are most affected by the updates and try to improve them. Establish hypotheses that you can test regularly.

Changes in user behavior
SERP rankings can also be affected by changing user behavior. When something is trending, pages that mention it can jump over other successful pages that rank high in search results. If you can incorporate this trend into your content, try to do so. This can help you regain your position.