What your competition offers and expand your offering

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Another important factor is credibility. Exaggerated claims and offers can seem too good to be true . If you make an unbelievable offer and people reject it, it probably isn't credible.

Legitimate social proof is a great way to make an iran phone number data offer more believable and improve conversion rates overall. Make sure your landing page includes social proof through testimonials, case studies, and reviews .

Embedded and verified reviews are recommended over typical website testimonials that anyone can add to a site. This helps build credibility and trustworthiness. This can also be achieved great with video reviews.

Improve your PPC landing pages and get more conversions
The conversion rate of your landing pages is directly related to the customer's ability to perceive you as the answer to their needs and wants. The better you can achieve this while also guiding landing page users to action, the better your results will be.

A great offer motivates visitors to take action and is a reason to convert immediately. Limited availability is an effective way to get someone to take action. It's also called FOMO (fear of missing out) .

Think of ways to incorporate FOMO and a sense of urgency into your landing page offer, such as with limited availability and a countdown timer.

Rarity and urgency can be powerful tools for increasing conversion rates. However, they must be used responsibly and ethically. The more legitimate they are, the more impactful and believable they will be.