Follow the competition, but differentiate yourself

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This is probably the most important lesson you should follow. Never try to copy your competition. While copying their strategy point by point might initially help you increase the performance of your PPC campaigns , in the long run you won't be able to differentiate yourself from your competitors - and being different from your competitors is one of the keys to successful marketing in general, including PPC marketing .

So what should you look for in your japan phone number data competitors, and why should you even watch them? Your goal should be to learn from them, avoid their mistakes, and figure out ways to improve on what they do well. If you see something really great on their landing pages that amazes you, think about how you can make it even more amazing —just enough to blow people away. You simply need to take advantage of the information you learn from your competitor analysis, but don’t copy it, but improve it.

How to detect competition?
The question at this point may be, how do you even know who your competition is? You probably know your main competitors, but are they really all of them ? Or is there another competitor lurking somewhere that you haven’t even noticed yet? And yet you could potentially gain so much valuable information from them… A great resource for quickly creating a list of your competitors and getting an overview of your competitors’ landing pages is the Google Ads Auction Report . This report shows you the ads competing for each of your keywords and the URLs of their corresponding landing pages. This can help you not only identify new competitors that you may not have known about before, but also give you a general overview of what your known competitors are doing.