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Paid search automation is an easy way to reach your customers. Use Google automation to maintain the control you need.

The power of Google automation
Automation is a term that marketers are kazakhstan phone number data constantly focusing on. There are a number of search components available today. Automation is an important tool that helps optimize campaigns at scale. It allows us to focus on what essentially cannot be automated.

Google has automated solutions for virtually every aspect of managing its accounts, but how do you, as a layperson, know when it makes sense to hand over control to Google and when you should maintain a strong level of influence of your own?

We see 2022 as a significant year for search professionals to reimagine their approach to search marketing , striking a new balance between automated solutions, customer-centric oversight, and managed business.

Handing over tasks (or at least some of them)
Google Ads has become a one-stop shop for marketers who want to reach their customers with PPC advertising across all platforms. Today, Google Ads is no longer just about search and shopping. In practice, we can also shop through YouTube, Loca Ads, Discovery Ads, etc.