HTML element that provides a precise and concise description

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The title tag can be different from the blog post title , especially if the title is too long – the title tag can have a maximum of 60 characters , otherwise Google will remove it. It is very beneficial to add your brand name
to the end of the title tag , this will help with branding – users will have more opportunities to get to know your brand faster when they see it consistently in the SERP. To separate the title from the brand name, use a hyphen or a vertical line.

Use different headings
Using different headings will make it easier for netherlands phone number data search engines to understand your content and at the same time improve the readability and structure of the post for readers. Use headings from H1 (the largest, main heading) to H6, with H1 being used for the main heading and then continuing in sequence (it is appropriate to use subheadings H2 and H3, the remaining three, i.e. H4 to H6, are more suitable only for technical and very long articles).

Warning! Headings H1 to H6 form a top-down hierarchy in HTML coding , so skipping a level will disrupt the heading structure. For example, going from an H2 tag to an H4 tag can damage the SEO of your site.

Place keywords correctly
As we mentioned earlier, your text should not be overloaded with keywords. At the same time, for keywords to be successful, you need to place them correctly.

The main keyword should therefore be in the title tag , i.e. in those 60 characters mentioned above, which will help improve the relevance of your content for search queries.
Another place to include your keyword is in the introduction - include your main keyword in the first paragraph of your content, preferably in the first two sentences. This will immediately explain to readers and search engines what the content will be about .
Another position where the main keyword should be incorporated is the URL , which is one of the first elements that search engines crawl on a web page.
You should also include your main keywords in your meta description , a short summary that describes your content. Meta descriptions are highly featured on search engine results pages – adding a keyword increases your blog’s chances of ranking higher .