What do you think the overall impact on your business was?

[shaownhasan]

Our Mental Health Month initiatives further established us as a purpose-led company. We have spent the past 111 years helping people get outside, with the understanding that spending time outdoors is good for our bodies and our minds. Through our Off the Grid campaign, we were able to reach new customers who weren’t yet familiar with our brand’s values. From these new fans to legacy customers, we enjoyed engaging with our community and boosting awareness of what we stand for.

What surprised you most during the month-long break?
What surprised us the most was that our customers were algeria phone number data as engaged as ever. Our sales were solid, and our customers’ offline engagement with the brand was strong. We were still able to connect with our customers through our partnerships with Strava and Mental Health America, providing them with resources to make the most of their time spent outside.


What advice would you give to other social marketers who want to advocate for mental health? Do you think it’s only achievable for teams in the outdoor industry?
We live in a world with constant distractions and stressors, which has made us more acutely aware of the importance of prioritizing our mental health. At L.L.Bean, we do that by spending time outside. But more broadly, the topic of mental well-being is relevant to any brand. We would encourage companies to find their voice in the conversation in ways that are authentic to their values and community.