Product Images
High-quality images are essential for creating a good first impression.
The main image should have a pure white background and show the product filling at least 85% of the frame. This ensures the product is the focal point.
Photos must be at least 1000 pixels on the longest side to enable the zoom feature, which improves customer engagement and builds confidence.
Include multiple angles, lifestyle images (showing the product in use), and close-ups of key details to give customers a comprehensive view of the product.
Description Format
Your product description is your chance to sell.
You have 2,000 characters to describe the product’s benefits and features, so use them wisely.
Break your content into short paragraphs or use bullet points to improve readability. Customers skim descriptions, so clear formatting helps them quickly find the information they need.
Focus on answering common questions: “What problem does this product solve?” or “Why is it better than competitors?”
Include power words like durable, premium, or lightweight to emphasize value.
The best listings highlight customer benefits instead of just features.
Backend Keywords
Backend keywords are hidden search terms entered in your luxembourg phone number data Amazon Seller Central dashboard that customers won’t see, but they’re critical for SEO.
Use synonyms, alternate spellings, and regional variations of keywords to cover all potential search queries.
Avoid repeating words from the product title or description—Amazon’s algorithm already accounts for them.
Don’t include irrelevant terms or competitor brand names, as this violates Amazon’s guidelines.
Make full use of the character limit in the backend keyword section to maximize visibility in search results.
Best Practices
PickFu’s survey results show 55% of consumers rate product descriptions as very important when making purchase decisions, so keep that in mind. It's also vital to ensure consistent branding across all listing elements and perform regular testing of different title and description variations using Amazon's A/B testing tools.
“Branding is key to standing out on Amazon,” says Puneet Lakhani, CEO of INDYBYTES, adding, “Focus on a memorable logo, consistent packaging, and a compelling story. Use Amazon Brand Registry to protect your brand and enhance visibility with tools like A+ Content.”
Step 4: Strengthen Your Pricing Strategy
A solid pricing strategy drives successful Amazon sales. Your pricing approach must balance profitability and market competitiveness.
While there are many marketing analytics tools available
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