Reprinted with permission from SEER

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Google’s EAT Guide: Authoritativeness can be shown through customer reviews, testimonials, and certifications. For example, one way to do this is to insert customer reviews onto product pages. This signals to Google that you are a reliable source, backed up by social proof points. Google’s EAT Guidelines: Trustworthiness Your target audience should feel safe on your website. There are two aspects to this, credibility applies both to your physical website and to the information you provide to consumers. Research shows that Google ranks secure domains much higher because most page 1 results have SSL certificates.


Overall, providing relevant, accurate information usa mobile database to your consumer audience is key to improving your organic rankings in the SERPs. By curating content that targets your target audience, you’ll be able to rank organically and answer consumer questions with ease. Author: Savannah Boone is a Google Analytics and Hubspot certified digital marketer at Seer Interactive.Her previous experience includes past work at a digital agency, where she learned skills such as public relations, SEO, analytics, and PPC, and three years as an editor and field producer at Fox Sports. Published: November 4, 2020 1789 Views Source: Interactive Seer Interactive SEER has a wealth of knowledge spanning decades of search marketing, SEO and analytics experience.