Marketing School: What is Table of Contents Marketing Qualified Lead (MQL): Understanding and Maximizing its Impact on Sales In a world where competition is increasingly fierce, understanding what a Marketing Qualified Lead (MQL) is and its role in the sales process is crucial for any company looking to improve its performance. MQLs represent a key stage in a prospect’s journey, being leads who have shown a strong interest in your products or services following your marketing actions.
This does not mean that they are ready to buy, but finland cell phone number list their engagement allows you to optimize future. Definition and Distinctions of MQLs To fully understand the importance of MQLs , it is essential to establish clear distinctions between the terms used in the marketing field. The lead journey begins with the notion of a lead as a sales contact. First, let’s tax leads according to their level of engagement and interest: MQLs , SQLs ( Sales Qualified Leads) and simple prospects.