What is the reason for such sad statistics?

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Scary design Analysts claim that more than half of users use gadgets for web surfing. You don’t have to go far, you can see for yourself by diving into your analytical tools. This indicator directly affects conversions, because if the site is not optimized, takes a long time to load, the buttons are inconveniently located, it constantly freezes, and if a banner gets in that covers the entire screen and it is impossible to close it, then about a third of users, or even more, try to quickly run away from your page and thereby refuse to buy, going to competitors with an optimized site.

Large companies understand this perfectly well and pakistan cell phone number list therefore try first of all to make high-quality optimization of the page for mobile traffic, because these are potential buyers. In addition, there are a number of other reasons why users tend to leave your site: aggressive calls to action that prevent you from calmly browsing the site's content; unconfigured navigation; a long path from selection to purchase, a bunch of unnecessary forms to fill out; difficult to perceive content. Automatic videos Everyone has probably encountered such videos.

It seems like you've visited a website, everything is fine, a nice interface, great colors, an acceptable font, but then bam! And an intrusive video pops up that you can't close. The natural reaction to such an irritant is to press the back button and go to another website. Video content on the site can certainly increase conversion and help the user go through the entire sales funnel, but you should not overdo it and rely on autoplay, because it actually repels potential customers.