This function allows you to find interested users based on the client’s audience on VKontakte.
Let's summarize how advertising campaigns worked on VKontakte during the first half of 2023.
VK Advertising: How to Increase the Number of Applications by 12 Times - Image 1
Spent: 47 639.66 rub.
Applications: 21
Average cost of an application: 2,268.56 rubles.
VK Advertising was released in the fall of 2022. This new platform israel cell phone number list combined the settings of MyTarget and VKontakte advertising accounts. As part of the Villa Arnest project, we decided to test its "Filling out a lead form" function.
We have transferred the most successful strategies to the new account. The effective work of VK Advertising algorithms showed the best result in terms of cost and number of applications. At the same time, the cost of an application fell below the contextual one.
Conclusion
Our experience with the VK Advertising platform showed impressive results: the client managed to organize a stable flow of guests for a year in advance.
Optimization and algorithms in the new account allowed us to increase the number of applications by 12 times and reduce their cost by 6 times.
As a result, in the VK Advertising account, we received a CPL 6 times lower than in the VKontakte account, and 2 times lower than in Facebook** and Instagram**.
Thus, thanks to the updated algorithms, marketing campaigns can be successfully implemented on several platforms at once. This opens up new opportunities for increasing brand awareness and attracting new customers.
VK Advertising is now a key tool in our marketing arsenal.