A pew research center survey found that

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Early adopters take calculated risksearly adopters take risks when purchasing products that have not yet been tested and approved on the market. But don't think they're jumping in the dark. They make calculated decisions to dedicate time, money and effort to a product still surrounded by uncertainty. To convince them that this investment is worth making, brands must show that they do not want to use them as guinea pigs.

Instead, they must show them the benefits of purchasing the product netherlands whatsapp data and contributing to its development. It is also important to provide technical information, show behind the scenes of the brand, explain who the product is aimed at and what the future plans are, so that early adopters get involved and realize the magnitude of the project in which they are involved.

How to segment campaigns for early adopters? % of americans consider themselves early adopters of technology products. That's a representative group, isn't it? Even more so if we think about the power of this social segment to influence other consumers and promote your product in the market. Ok, you already understand the relevance of early adopters in marketing.