Web design: scrolling beats clicking, but watch out for the Parallax effect

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The use of mobile devices is changing user browsing habits, so much so that users are already extrapolating this to desktop versions as well. This, together with the rising trend of responsive websites (which adapt to all types of devices), has made creating websites with scrolling a trend and a call to consolidate in web design

. A website with scrolling is a website that allows us to show large-format photographs, it is responsive and requires fewer clicks to present our product catalogue. It also allows us to increase interaction with the user by presenting different content in the same space.

One of the trends for scrolling web design is the Parallax effect . These are 100% scrolling websites, with a single page that can be scrolled down to infinity, and spectacular visual effects reminiscent of a video game. One of the most successful examples is the website for the film Life of Pi. Although Parallax can be used to achieve a very attractive and user-friendly web design, we at La Teva web do not recommend it to our clients for one fundamental reason: SEO. By having a single page that houses all the content, it will not position germany telegram data us in the same way as with a design that has different pages and internal links. We can only work on the positioning of 3 keywords, a metadata tag, a single URL, texts can only be highlighted in an H1, and landing pages are too heavy, which leads to a penalty from Google.

In short, we recommend using scrolling for the web design of those websites whose content is adjusted, especially in order to have a more responsive website, which is essential today with the great variety of devices and screens. But we do not recommend opting for a 100% scrolling web design, on a single page, in order to work optimally on our web positioning.

Labeling the Snippet in the results . Another action that Google takes when it detects that the security of our website has been compromised is to add a warning text for users in the Snippet of our website that is displayed on the results pages. Although it does not prevent access to the website, the presence of this text will have a deterrent effect on users, who will prefer to access another portal rather than an infected one.
User perception . Although indirectly, if our brand image is damaged by a hack of our website, it will have a negative impact on SEO. Consider, for example, the impression a banking portal would leave if thousands of its users visited the website and found a security alert. Trust in the company would be undermined and searches for the brand would decrease.
Uncrawlability . Attacks on a website, especially brute force or DDoS attacks, can harm performance and even render our server inactive. This means that if Googlebot tries to crawl our website at that time, it won't be able to do so.