Google Ads Display based on competition

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At La Teva Web we are an online marketing agency that has the Google Partners certification , that is, we are an agency specialized in creating, managing and optimizing campaigns in Google Ads (formerly Google Adwords ).

In today's article we will explain a new feature that Google Ads implemented a few months ago and that, really, we are very surprised with the results obtained in the Display campaigns of some clients.

This new feature consists of custom audiences based on intent . The idea is to impact users with purchasing intent through custom audiences.

In terms of setting up the Display campaign, you can limit coverage through segmentation korea telegram data or observation, that is, whether you only impact the new audience or whether you impact the entire audience but set a bid.

These audiences can be defined in 3 ways:

Urls=> The idea is to add the URL of the direct competitor or blogs on topics related to your company. In this way, we directly impact those users who show an interest related to your competitors.
Keywords=> You can add relevant keywords that attract the purchase intention. The system also presents you with a series of words related to those previously added.
Unification of both => you can combine both options, keywords and competitor URLs.
How is this impact on users achieved? Through the user history that Google has stored.

Finally, Google recommends putting at least 15 pieces of information, that is, either 15 URLs, or 15 keywords or a combination of 15 pieces of both.

If you are thinking about running Google Ads campaigns and need a specialized team, you can send us a contact form .