It is combining the best of both worlds (virtual and physical) to give potential customers everything they need to evaluate the product.Modern buyer behavior requires marketers to fully examine the complex, winding process consumers take when making a purchase.ConclusionBuyer behavior isn’t one thing. It could be how the consumer sees themselves in relation to the product. Nike and its achievement-based branding.
Patagonia and its carefully nurtured values. It could be a greece whatsapp number data clever implementation of how customers shop.Amazon with its helpful algorithms and stealthy cross-sells. Even everyday retail stores tap into buyer behavior. Have you ever wondered why candy bars are placed at a child’s eye level in the checkout line? Why milk, eggs, and other staples are always in the back of the store so that you have to pass thousands of other items to get to them?These are simple but effective utilizations of buyer behavior.
A pleading child will sometimes talk their parent into an impulse-buy candy bar. A shopper who only came for eggs will often find something else they need on their way to the refrigerated section. And who hasn’t spent a little more than they intended to cash in on free shipping?To use buyer behavior is to understand your customer.