Lisbon Digital School discusses the strategic use of AI in a free online event

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How can the use of Artificial Intelligence (AI) increase the productivity of individuals and companies and what is its impact on the competitiveness of companies? The invitation to reflect was made to several professionals who proposed to respond to the pressing challenges posed by the imminence of AI in the business world in general, and Marketing in particular.

The free, online-streamed It's All About Strategic AI event will feature a series of dynamic 30-minute talks from industry keynote speakers, focusing on the transformative potential of strategic and generative AI across multiple industries.

On the panel of speakers, we find Bruno Oliveira, Head of Digital Hub & E-Business at SUMOL+COMPAL, who will address generative AI, Paulo Rossas, Chief Innovation Officer at Lisbon Digital School, showing how to create a campaign from A to Z with AI tools, Ricardo Lopes, Copywriter, Columnist and Scriptwriter, who will address the creative overseas data revolution that is imminent, Liliana Bernardino, Head of Customer Intelligence & Analytics at Sonae MC, who will reflect on the impact of Machine Learning on Business Management, Luís Chaby, Azure Sales Lead at Microsoft Portugal, who will focus his presentation on business generated by AI, and finally, Hugo Macedo, Marketeer, Advisor, Investor, who closes with a flourish with a presentation on the Impact of AI on Business Models and Organizational Culture.

“In an era where digital transformation is imperative, understanding the strategic use of AI is crucial for companies to remain competitive. AI offers significant advantages such as improved data analysis, automation of routine tasks, and creation of personalized experiences for customers, among many others that come at an impressive cadence. This event aims to provide participants with the knowledge and tools to effectively leverage these advantages, fostering a culture of innovation and strategic growth in organizations. For us, as a school that promotes digital literacy, it is essential to bring to the debate the challenges of this inescapable gift that emerges as an immense opportunity. How can we make the most of it?

Lisbon Digital School offers in its training catalogue complete medium and short-term programmes on AI, as well as specific courses on the use of AI tools in certain areas, such as digital communication strategies, marketing, management, design and image.