Marketing and Sales Alignment: Top Tips

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Tell us: does your company invest in good strategies to align marketing and sales teams? We ask this because we know that, in the day-to-day running of organizations, carrying out this process is a constant challenge for managers.

However, when your brand aligns these two sectors, it will achieve the desired results more easily. Want to learn more about this subject? Stay tuned!

What is marketing and sales alignment?
Marketing and sales, although similar, are different. After all, each has its own specificities. However, both can (and should) work together to achieve business success.

In fact, companies that do not have synergy between their marketing and sales teams lose out on several business opportunities and also create a low-impact organizational climate.

In other words: if you don’t align your marketing whatsapp data sales departments, you’re wasting time, opportunities, and money.

What is the role of marketing and sales in a company?
The marketing team is responsible for promotions, advertising, communication, relationships and much more. The sales department is responsible for closing business opportunities, making the sale directly.

Vendarketing
Have you heard of vendarketing? As the name suggests, it is the union of:

sales;
marketing.
Therefore, vendarketing is a technique that promotes alignment between these two teams within a company to enhance business results.

Signs of misalignment between marketing and sales
Many companies believe that marketing and sales teams are aligned. However, in reality, this is not the case.

So, to help you understand whether your company's teams are in tune, we have created some signs for you to identify when there is a misalignment between these two teams.

Let's go?

MQLs that don't convert
When your company has a lot of Marketing Qualified Leads (MQLs) that don't convert, it's a sign that teams are misaligned.

There are no integrated tools between sectors
If each team works with different tools, that is, there is no software/platform/technology that centralizes all actions, the teams will not be in sync.

Few meetings between marketing and sales
Meetings are very important for aligning marketing and sales teams. So if this doesn’t happen in your company — or if each team only has isolated meetings — it’s a sign of concern.

Sales team doesn’t understand marketing actions (and doesn’t see results)
It is very common to see marketing and sales teams “placing the blame” on each other when the company does not achieve results.

Therefore, it is essential that marketing strategies are aligned to achieve the desired commercial success.

Benefits of aligning marketing and sales (vendarketing)
Discover the main benefits of aligning marketing and sales below. Let’s get started!

Goal alignment
Setting and aligning goals between marketing and sales teams is essential to identify what results were achieved, how many opportunities were generated, sales growth and much more.

Greater ease in measuring marketing and sales actions
By aligning marketing and sales teams, it becomes much easier to have an overview of what is working and what needs to be improved to achieve business objectives.

This makes it easier for you to measure all strategies and campaigns.

Clear ROI
Another great benefit of investing in vendarketing is that you achieve a much clearer Return on Investment (ROI). After all, it is much easier to understand the strengths and weaknesses of all campaigns.

Top tips for aligning marketing and sales
Now that you’ve learned the importance of alignment between marketing and sales teams, let’s learn some important tips to promote this alignment of strategies. Stay tuned!

Definition of SLA (Service Level Agreement)
SLA stands for Service Level Agreement. Therefore, it is important that both teams analyze the profile and engagement of the leads generated.

MQL (Marketing Qualified Lead) Definition
It is important to define the MQL together. To do this, it is essential that the sales team constantly provides feedback to the marketing team. This makes it easier to measure the influence of one sector on the other.