How to do email marketing to delight your customers

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Email may be one of the oldest communication channels on the internet, but it has continued to have a strong presence in the daily lives of people and companies over the years. And most importantly, you need to know how to do successful email marketing that generates good results.

When we talk about Digital Marketing, communication in the Digital Age , SEO, social networks, among other extremely new and current concepts, many people think that there is no space for email in this environment, but it is clear that such an important resource as this could not be left out of the most modern Digital Marketing strategies.

To work in this scenario, email is used as email marketing , being one of the resources most used by companies to communicate with their leads or customers about the most diverse subjects, by sending:

Newsletters,
Notices,
Commemorative dates,
Disclosure of special content,
Promotions and offers.


There’s no denying that email is fast, convenient, effective and most importantly… people use it, a lot!

In addition to all these factors, email marketing telegram data also offers a very attractive advantage for companies: it is cheap and the ROI (Return on Investment) is usually high.

One thing is certain, behind successful email marketing there are two main pillars: good text and good design.

We know that these two elements will always vary according to your company and your objective, but there are several good practices and general knowledge that can make all the difference in the creation and performance of your layout.

In this post, we will give you valuable tips on how to do good email marketing and show you the way so that you can use this resource to boost your Digital Marketing strategy. Let's go…

How to set up an email marketing campaign


1) Less is more, much more…


Remember the most basic goal of email marketing: to convey some information to your reader . With this in mind, it’s clear that you should focus on simple and efficient communication.

In addition, there are technical aspects involved in sending a marketing email that prioritize the simplicity and lightness of the layout, such as:

Images tend to be blocked by email providers , requiring the reader to enable their viewing, greatly hindering the transmission of your message.
Add alternative texts (alt tags) to the image elements in your HTML with a brief description of them, this way, even if the image is blocked, the reader has a textual indication of what it is about.
Take care with the text in the body of the email , it is through this that the email provider will identify what your message is about and from there classify it as SPAM or deliver it normally to your contact.