Target by birthday month

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If you're in B2C, birthday targeting is worth a try. And Facebook offers some really interesting targeting options for creative approaches.

Target by upcoming birthdays within a week:

Target by close friends of people whose birthdays are coming up in 7 days, 7-30 days, a week, and/or a month:

Try it yourself and let me know if you've found similar traction.

Ed was the marketing lead for the launch of two successful e-commerce brands (Jarware and SuzieQ), and an alumnus of Startup Institute NYC. He is now a senior member of Ladder.io's product chinese singapore phone number list strategy and growth team.I probably get one call or email a month from distraught marketers when their Facebook ad campaigns fall off a cliff. So here's my guide on what to do when shit hits the fan.

First of all, if you're reading this post because everything has blown up, remember that it's very common (across all digital marketing channels), and you're not alone! The silver lining is that once you've fixed it, you'll have learned more about how your marketing campaigns ACTUALLY work than a year of tweaking campaigns. As a marketer, you have to go through this pain a few times, and your overall marketing strategy will be better for it.