Do you use carousels video for your lead ads?

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Knowing which links in your ad perform best is important for optimizing your ad, and Facebook gives you the option to optimize the order of images based on engagement and expected performance. Facebook says early analytics show this feature has helped increase CTR by an average of 12%. By combining the carousel with Smart Custom Audience Targeting (and lookalikes), you can get the most out of this product, showing your most engaging ad to the people most likely to subscribe and/or purchase, depending on your ultimate goal.

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We'd love to hear your thoughts—leave us a comment below! Facebook's "oCPM" to be fully optimized for future conversions (i.e., to find other people more likely to convert), you need AT LEAST 20 of your objective in any 24-hour period. So, if your objective is purchases, you need to achieve more than 20 purchases in a day facebook data for your campaign to truly begin to optimize.

But what if your daily budget isn't enough to achieve 20 conversions? For example, your daily budget is €550, but your campaigns have an average cost per purchase of €30. In this case, you would need a daily budget of €600 to achieve 20 purchases (20 x €30). What can you do?