Please make sure to use all required parameters for your GA4 (and UA) e-commerce implementation to ensure that e-commerce data is recorded correctly.
Your UA reports may exclude data based on view filters.
When you compare recent reports, you may notice discrepancies south korea whatsapp lead because GA4 is still processing the data. For example, GA4 may update attributed conversions up to 7 days after a conversion was recorded.
Number of sessions
index UA GA4
Sessiowith your site or app has parameters that define what may cause a session to end, such as if there is more than 30 minutes of inactivity (depending on the session timeout setting), if the timestamp is truncated at midnight (depending on the view's time zone setting), or if new campaign parameters are encountered. If the user returns after the session times out, a new session begins If the user is still on the site at midnight, a new session begins If the user triggers new campaign parameters on the site, a new session begins Also called a "session start"To determine which session each event came from, session_start the event generates a session ID, which Google Analytics then associates with each subsequent event in that sessionA session ends after 30 minutes of inactivity (depending on the session timeout setting)A session does not restart at zero, nor does it restart when encountering new campaign parametersIf a user returns after a session times out, a new session begins
The period of time a user is actively interacting
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