successful Instagram marketing in 2025

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1. Insights & Engagement
Learn to understand your audience to engage them. Use Business Profile Insights . Here, you can use demographic data such as location, age, gender, and the time of day when your followers are most active. Compare your content's performance, experiment with it, and ask yourself: what works when? For a higher Instagram engagement rate, ideally use question stickers, poll stickers, Instagram Live, or go live with up to three other accounts to maximize your fan base.

2. Instagram Shopping
If you want to integrate a shop, it should be as simple as possible. Your goal is to create austria phone number data inspiring, shoppable content that can easily be converted into a purchase. Don't forget to tag products in your post. Learn how to successfully sell your products on Instagram .

3. Creative tools
Instagram thrives on visual content – ​​so get creative! Use the countless filters, special effects and many editing options that Instagram has to offer. Make sure your content is as exciting as possible, but always recognizable . Be sure to use the same filters, perspectives and colors that reflect your corporate design. Pro tip : To customize your Instagram stories and posts, you can also use design apps such as Canva, Mojo , GoDaddy, Life Lapse or VSCO , which can help you make your posts look really professional. However, always pay attention to the corresponding Instagram post formats when designing so that no content is cut off from view.

Here you will find an overview of the creative tools:

Instagram Marketing Comparison Creative Tools Graphics

4. Instagram Marketing with Videos
Video formats open up an entire ecosystem of potential interactions with your target audience. Video is a particularly important medium for Gen Z: according to the Instagram Trends Research Study conducted in November 2020, 91% of respondents use Stories weekly. Use formats like Stories, Feed, Live, and Reels to tell your brand story in moving images. Optimize them for mobile devices and use a vertical format (9:16) for Stories and Reels, or 1:1 or 4:5 for feed videos.

Reading tip : Learn now how to repost , create and download Instagram Stories

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5. Instagram Reels FAQ
What are Instagram Reels?
Instagram Reels are short, multi-clip videos ranging from 15 to 90 seconds in length that can be shared with special effects or music. Launched by Instagram in late summer 2020, the feature primarily serves as humorous entertainment, but can also be used for other purposes, such as infotainment. Classic lip-sync videos and dance choreographies are also very popular. These short videos offer the opportunity to respond to cultural trends with your own creative touch.

Imagine the wealth of possibilities for expanding your brand by establishing your own, distinctive style. This is where the magic of visual storytelling comes into play again , which is much easier to implement with short videos than with individual images. With the help of Instagram's proprietary video features, creating videos for your Instagram marketing is child's play. Don't underestimate the special value of Reels.

How do you create Reels?
Open the Instagram app. Click the plus sign in the top right corner and select "Reels." By pressing the record button, you have the option of either recording a new video or selecting existing videos from your gallery and editing them as you wish. For example, use various filters, "narrative" music, text overlays, or time-lapse sequences to playfully guide viewers of your Reels through your story.

You should upload your Reels when the Instagram community is most active. Find out which days of the week and times you'll reach the most users here: Best Time to Post on Instagram .

What is the difference between Instagram Stories & Reels?
Duration : While Stories disappear after 24 hours, Reels remain in the feed and Reels tab of your account.
Length : In Instagram Stories, the maximum video length is 15 seconds, for a static image, 7 seconds. For Reels, 15 to 90 seconds.
Hashtags : Hashtags generate a higher reach, but make little sense for stories because they are rarely clicked.
Reach : Followers see your stories, reels are also seen by non-followers, which increases your reach.
Save : A story cannot be saved and viewed later, but reels can.
Explore Page : Stories are rarely seen on the Explore Page. Because Reels are the most viewed, they take up the most space on the Explore Page.
Editing tools : Stories offer filters, various layouts, and camera effects. Reels offer access to audio editing, AR effects, merging multiple clips and images, timers, countdowns, and playback speed.
Sharing : Stories can be sent either as a traditional story or via DM directly to the inbox of one or more people and disappear after 24 hours. Reels can be shared by almost anyone and do not disappear.
6. Instagram marketing hashtags
You shouldn't underestimate the power of simple Instagram hashtags . They're still crucial for gaining greater reach today. Hashtags also group posts together; they can be either general and used by everyone, or customized to generate interest in a niche. Incidentally, hashtags are especially important for potential followers, because even an account that doesn't (yet) follow you can find your account and become aware of your product through a cleverly placed hashtag.

For every new campaign or product, you should create a unique, creative, and recognizable hashtag. This is often the product or brand name itself. Short slogans, statements, or calls to action have received a positive response in the past. Apple even bases its entire Instagram marketing on one hashtag: all posts are based on #ShotoniPhone. This not only creates unique storytelling , but also uses the photos to demonstrate the capabilities of its most popular product (the iPhone) – all with user-generated content – ​​a true stroke of genius.