Knowledge of the territory

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The advantages of growing your business with franchising are many, I'll list 4 for you:

Standardization of procedures : A franchising project is based exclusively on a high level of standardization. This allows for uniformity of service and product in all affiliated locations (the McDonald's sandwich is the same in Turin as in Rome).
All this is possible because franchising has a much larger support structure behind it than direct development, which starts from the drafting of an Operations Manual , up to the supervision of a business consultant .

Thanks to franchising, the affiliated point will be opened and managed by a local entrepreneur, who therefore knows the territory much better than you. It is a very important added chinese overseas europe data value because if you think about it, your company has also grown with your knowledge of the territory.

The entrepreneurial desire of another person : If the person managing a store with your brand is an affiliate who has invested in your Brand, this person will be much more motivated to reach and exceed the goals rather than an employee.
The problem, in fact, of direct development is that, being only one person, you will not always be able to be present in all the stores. On the other hand, owner entrepreneurs, thanks to franchising, will always be able to be on site and grow and develop the business much more quickly, both in the performance of the store and in the knowledge that it brings you within the network.