The old way of franchising

[MasudIbne756]

Trade shows really worked when there was no Internet yet and the only way to meet people in person and talk to them was to meet up at trade shows.

has now reached the end of the line…

In recent years we have witnessed trade fairs where it was enough to simply fill the spaces, without taking into account who actually participated.

So, one of the main causes of the collapse of the fair was precisely line data the lack of TARGETING.

The TARGET, in fact, must be well defined:

Must be INTERESTED. This person already knows that they want to start a business and therefore their only goal is to gather information to decide which brand to invest in.
The fall of the franchising fair has simply accelerated the process that Reting has been carrying forward since the very first moment it was born.