If a company wanted to recruit using social channels, where should marketing start?

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See for example Burger King with its advertising campaign for recruiting, whose slogan was: “Work for a King not a clown”.

The company first defined who its target is and then developed a type of communication that is ironic, playful, but at the same time direct.

→ MORE ATTENTION IS NEEDED IN FRANCHISING! In the case of franchising, the responsibility for the type of communication to be implemented will be greater, since there are more points of loan data sale, and therefore many more collaborators will be needed.

If just one franchisee has the wrong staff, the entire franchise network will suffer.


If a company wanted to recruit using social channels, where should marketing start?

One of the biggest challenges for entrepreneurs is understanding how to use social channels within their marketing strategy.