Characteristics of a good slogan for your company

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As we mentioned above, good slogans generally consist of no more than five words; fewer is even better. Additionally, they must clearly communicate the benefits consumers receive when choosing your brand.



They can also be associated with a northeast mobile number database event, but more importantly, they can be associated with an emotion so that every time the customer hears the phrase, the first thing that comes to mind is your brand.



In summary, you should have these four points:



Easy to remember
Short, catchy phrases can help you make a big impact on every piece you create, whether it's business cards, billboards, or social media.



Includes a benefit
Benefit is the extra value your brand offers to consumers. It's not about the features of your product or service; it's about how you can help your customers.



Makes the brand stand out
Here you can highlight a feature of what you do. For example, if your business is a bakery, you can add that your star product has fewer calories or that it has a higher calorie count. Ultimately, you want to make your product stand out from the competition.



Raise positive thoughts about the brand
Optimistic and positive phrases are always well received by consumers. An example is Reese's, a candy brand that says: "Two great flavors that taste better together."



Here's a list of five slogans that we, as a marketing agency, consider to be the best.



Nike: “Just Do IT”
Apple: “Think Different”
McDonald's: “I love it”
L'Oréal: “Because you're worth it”
Coca-Cola: “Uncover happiness”