Building an Emotional Marketing Strategy

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There are many ways to influence consumers using emotions. However, only a properly constructed strategy will lead to the desired result. The emotional marketing strategy should be based on 3 main steps:

Getting to know your target audience

This is the most important step! If a company does not know what emotions viber data will motivate the audience to act, it will not be able to reach them. It is necessary to clearly define who the target audience is. Research its needs and desires, behavior and mood, important emotions. The results of the research will be the key to choosing an emotion that concerns the pain points and desires of consumers. Then your advertising will encourage viewers to act, and not repel them.

Making history

Once you have chosen an emotion, you need to understand how to evoke it in consumers. Interesting stories work much more effectively than a simple description of the company and product. Create a story that will emphasize your values, make the viewer act, and become a brand mention. You can convey the story to consumers using videos, live photos, banners, and text content. The main thing is not to overdo it with the story itself, so as not to create false expectations and not lose trust.