Platform algorithms like TikTok tend to push creators toward content that's a little longer than a few seconds. Is this

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Indeed, we are dependent on algorithms. And if the platforms have decided to highlight this content, we are forced to adapt. On the one hand, it's much more comfortable for marketing and communication, because we can establish a much stronger message despite sustained rhythms.

However, consumer habits mean that if you can't capture attention very quickly, you'll be swiped away! The whole point of an agency, a creative department, is to integrate these storytelling and storyboarding sections, to try to build impactful communication channels to promote subjects and themes. As well as cyprus mobile database the famous "what, why, who, when, where" rules and being able to capture attention in just a few seconds in a video.

This desire to move toward longer formats also serves the platforms. The longer we spend on a platform, the more advertising we consume. If we bow to codes and algorithms, we ultimately please everyone.

It took a long time, and still does, for community management to be considered a profession in its own right, with adequate resources allocated. Is this pitfall evident in digital marketing with video?
It's a personal feeling, but this desire among business leaders to hire an intern or graduate to manage social media is not, from the outset, a good idea. There are specialties, methods, and codes to know to optimize your content strategy. Asking someone to do a job without mastering the codes or how to manage it is doomed, most of the time, to failure.

What I've observed is that people have completely abandoned video and haven't gone into the format because they don't want to invest in either equipment or skills. As a result, there are often inconclusive results and a lot of abandonment. Community managers prefer to focus on what's the least time-consuming and most easily programmable. With 100% commitment, a video marketing strategy will work, but it takes time and resources. Many business leaders haven't seized the opportunity this could represent.

It's still hard to get across that video has a huge impact.

Those who decide to go for it are still pioneers, and will succeed in standing out from the rest. Eight out of ten publications are in video format, whether sponsored or organic. Proof that you have to move towards this medium to stand out.