What are the main ranking factors?

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Also called "crawl" , the exploration stage is carried out by several Google robots. They go around the pages posted on the internet, following each of the links they come across. These are generally external and internal links. To have a chance of being spotted by these robots, you must not neglect internal meshing and netlinking .

2- Indexing
This involves analyzing and filtering all the information collected by the robots during the crawling stage. These robots mainly consider tags, text, and multimedia files, then group them into a large database.

The more carefully you organize your pages, the more likely you are to have a good ranking .

3- Positioning
When a user launches a Google search, the platform's algorithms search for various answers related to that topic. A selection of the most appropriate answers is then made based on the indexed data.

This is followed by a ranking of the most relevant answers to those that are least relevant. This is how the positioning of the first site (result), the second and the rest of the ranking is organized.

To establish ranking, several criteria jiangsu mobile number database be taken into consideration. Here are some of the factors that can influence your site's positioning .

Domain name and site security
Google favors websites with older domain names over newer ones. These newer platforms seem less credible and therefore less important. The domain name must also have a clear connection to the site's content . This is vital if you hope to rank well for your pages.

Domain security is also a key factor in your page ranking. If your website isn't secure, it's considered untrustworthy. It will rank poorly in searches because Google doesn't want to redirect users to potentially dangerous sites. To maximize your chances of being indexed by the search engine and ranking well, your site should use the encrypted HTTPS (Hyper Text Transfer Protocol Secure) protocol.

The content of the page
The content of each page of your website should be organized around a primary keyword. This Google ranking factor is one of the most well-known of all. The keyword should be chosen to match the recurring queries of Internet users. When your page contains the keyword(s) searched by users, it has a good chance of being positioned in Google search results .

This keyword must also be present in specific elements of the content of the articles on your page. It must appear in:

the title tag,
the meta description,
the H1 title,
H2 and H3 headings,
the body of the articles.
Optimizing the content of your pages doesn't mean keyword stuffing. Focus on inserting these terms as naturally as possible. The text on your pages should also be well-structured, rich in relevant information, and free of plagiarism.