Mistake #2: Lack of Ad Extensions and Poorly Written Ads

[mdabuhasan]

The second most common mistake we see is neglecting the importance of ad extensions . Not having ad extensions or not optimizing them are both avoidable ad mistakes.

Ad extensions are among the most important elements that increase the telegram data
effectiveness of your Google ads and help you add more value to your ad. They are completely free to use. In other words, they do not consume a budget other than your standard ad budget. These extensions include titles, descriptions, links to specific sections of your website, call buttons, location information and more. These pieces of content give users more reasons to choose your business.

Google Ads chooses which extensions to show in response to each individual Google search. So it’s a good idea to use all the extensions that are relevant to your business goals. Adding more content to your ad gives your ad more visibility and prominence on the search results page through extensions like sitelinks and images. This helps you get more value from your ad. Extensions often increase your overall clicks and give people additional, interactive ways to interact with you, like maps or calls. Using ad extensions is also very effective in increasing click-through rates. However, it’s important to remember that it’s not enough to just use them; it’s important to write the text you’ll use in your ad extensions correctly and attractively, and even to make sure that all of your ad copy is engaging.

Writing compelling ad copy is a lot like writing a blog headline. If you want to write powerful headlines, you need to model what works. Similarly, to write effective ad copy, you need to understand what makes an impact. Here are some important tips to consider when writing ad copy: